Lipgloss Twins
PC Music is a record label and art collective based in London and run by producer A. G. Cook. It was founded in 2013, making its music available on SoundCloud that year. Artists on its roster have included Hannah Diamond, GFOTY, Danny L Harle, EASYFUN, Namasenda, and Planet 1999. The label's releases have been showcased on the compilations PC Music Volume 1 (2015), Volume 2 (2016), and Volume 3 (2022).
The label is known for its surreal or exaggerated take on pop music tropes from the 1990s and 2000s, often featuring pitch-shifted, feminine vocals and bright, synthetic textures. PC Music has been characterized as embracing the aesthetics of advertising, consumerism, and corporate branding. Its artists often present devised personas inspired by cyberculture. The label has inspired both praise and criticism from journalists, and has been called "polarizing".
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